B2B Marketing Strategies: Tips and Trends
- Tara Anne
- Sep 15, 2016
- 1 min read
We have all heard that B2C sets the standard for B2B when creating a consumer-oriented experience. The same (or similar) strategies and insights used for B2C can also bolster B2B businesses as the industry becomes more humanized, demanding user-friendly interfaces and personalized marketing. Even with the industry’s growth, many B2B companies don’t prioritize accessible marketing capabilities to grow their market reach and expand their brand. Below are 4 tips to bolster your B2B marketing strategies and initiatives…
Adopt a customer-centric strategy: This isn’t your typical inbound marketing campaign. B2B marketers need to focus on the engagement process, channels, and experiences that specific buyers may prefer—in other words, account-based marketing.
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