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How to use Customer Data for Ecommerce Marketing?

  • Writer: Tara Anne
    Tara Anne
  • Sep 28, 2016
  • 1 min read

Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve him. There is an opportunity to market to that shopper in new or better ways that improves his shopping experience and increase store profits.

At a personal level, when you meet someone you cannot help learning something about her. At the very least, you have a name and a basic description. The more you interact with this person, the more you learn. In the context of interpersonal relationships, this is obvious.

 
 
 

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