How to fight the Webrooming Trend in E-commerce?

The competition between e-commerce and physical stores is real, and as consumer trends have shifted, brick-and-mortar shops have started gaining the upper hand. Want your online shop to remain competitive? Here’s how to make sure your e-commerce brand doesn’t fall victim to the webrooming trend.

Webrooming: "The process of researching products online and then visiting a store to make a purchase". Before there was ever webrooming there was showrooming—the trend that had companies with physical stores clammering for online interfaces.

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