B2B Marketers to increase Content Marketing investment in 2017

Nine out of ten B2B marketers in the United States are now using content marketing, and CMOs claim that it is second only to measuring return on investment in importance for their brands and businesses, a new infographic published by PR and marketing enterprise Puzzle Partner Ltd has highlighted.

The 12 Reasons To Boost Your B2B Content Marketing in 2017 resource shows that three-quarters of marketers are already planning to increase their investment in the distribution of valuable and relevant content that aims to attract and engage a clearly defined target audience across a variety of channels and platforms.

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