Shopping Cart Optimization Tips

For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. There are steps you can take to ensure that your shopping cart isn’t causing abandonment with small missing items, distractions, or deterring factors. This article today will cover 10 simple tips to help improve your shopping cart conversion rate.

1. Consistent design : This especially applies if you have a third party shopping cart. Often times, it can look totally different from the rest of your site. This does not instill confidence in your buyer if, all of the sudden, the page that asks for their payment details and personal information looks different than the rest of the site.

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