Ways to Boost Engagement as Ecommerce Shifts to Mobile

Mobile has been the main means of communication. But as time goes on, it’s also become the main way people spend money, especially on ecommerce apps. Users can spend as much as 10 hours a day on screens, and mobile devices now account for 65 percent of time.

Activities like online shopping are also shifting, with mobile commerce now responsible for 30 percent of ecommerce. These changes in retail are forcing many brick-and-mortar businesses to improve their online presence. Failing to adapt might mean losing customers who are already changing their buying behaviors.

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